How are you finding the concept of Online Physical Products Marketing? Do you see it working for you?
Well, many who find it difficult to succeed in online marketing are those who do not understand exactly what the business involves.
The truth is, there are skills to master. In this post, I will be specific in terms of tools and skills you will need to succeed in online marketing of physical products. (See my previous post here) They are enlisted below:
- A Blog
- Landing Pages Creator
- Auto-responder Service
- Real Traffic Sources
- Online Ordering System and Delivery Logistics
Let’s talk about these tools and in my future blog post, we’ll explain how you can get trained to develop these skills, even if you are not an internet guru.
A web dictionary defines blog as “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style”
So, put simply, your blog is your website. The only difference between the duo is that, blogs are regularly updated with post, while websites are not.
Why do you need a blog for your online marketing of physical products? For so many reasons, but I’ll mention a few that are relevant to our business. One reason is that it establishes you as an authority in your chosen field.
How do I mean? Can you imagine the impact of referring your reader to a blog post that answers some specific issues?
Or how many more deals could you close if your potential customers always look to your blog for helpful, practical and informative contents?
Trust is built in the process and you are seen as an authority who can be consulted at any time. Thus, it becomes so easy to convert these prospects to customers fast.
Look at my health blog for example, www.superbhealthtips.com
I can tell you that so many persons have bought my products just because someone directed them read one article or the other on my blog and they were educated and entertained.
What does it cost to have a blog? All you are required to do is to choose a domain name you love, check if it’s still available, buy it, host it online, install WordPress, and start posting articles. All these will cost between 7 to 10k.
2. Landing Pages
A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form (also called a conversion form).
The most important visitor’s information usually captured is the email address. Others are names, location, and at times, phone number.
You need the email address to follow them up via email, and the phone number to follow them up via bulk SMS.
This works for us in our team because for those who don’t regularly check their emails, SMS will do the wonders.
Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into customer. Please, click the links below to look at some of my landing pages:
Wondering if you too can design pages like these. Don’t worry, I’ll show you how to design yours in another section. The truth is, if I can, you too can. With your blog, and a software I’m going to show you, you can do this in a matter of few minutes.
3. Auto-responder Service
When it comes to automating your sales system via email marketing, autoresponder service is a must-have.
Why? This service helps send pre-written messages, scheduled to be sent at specified times in a particular order to the recipient.
For example, I can schedule my pre-written messages thus:
Message 1: Send immediately one signs up, to welcome him
Message 2: Send the following day to download a free report
Message 3: Send 3 days later to encourage him to read an article on my blog
And so on and so forth,,,
So, I don’t have to start writing each time I need to send an email. They are usually written and scheduled, and anytime a new subscriber joins, same sets of messages are sent.
Autoresponder also enables you personalize the emails you send to your subscribers. So, instead of addressing them as “Dear friend”, they are addressed with their names, such as “Dear John” That helps you connect personally with them, and thus, trust is enhanced.
There are so many autoresponder services. Popular ones are Getresponse, Aweber, MailChimp, iContact etc. I am presently considering Traffic Wave too because it is cheap and effective. You can do some research on them.
As per charges, most of them allow you try their services for free the first month. Subsequently, you’ll pay as your list size increases. Check their website for their pricing.
4. Real Traffic Sources
As mentioned above, your good and beautiful landing pages will never be seen by anyone if you don’t advertise.
Advertising simply means that you are directing traffic to your offer, showing it to millions of people to see, and from there, people buy.
There are so many traffic sources. These include social media sites like Facebook, twitter, search engines like google, yahoo, high traffic blogs like Linda Ikeji’s blog, Laila’s blog, etc, online forum, like Nairaland, etc
Don’t worry, we get our team trained in all of these. And as you learn, you can also earn in the process.
5. Online Ordering System and Delivery Logistics
I can’t imagine rushing to our products center each time I have to order for a product. No, no. That is totally “old school”
With technology, I should sit in my room, order products, fill in the customer’s name, address, phone number, and the logistics/delivery company picks the products and delivers in a matter of days.
These are made possible via online ordering platforms such as Quickteller and Globalpay. Registration with these companies is free of charge.
In addition to FedEx courier, we have other individuals and small companies that handle delivery for us nationwide.
Your Opinion Is Needed Here
Would you like to be trained to master the science of making full time income by selling physical products online.
You will not need to hawk.
You will not need to look for customers, instead they look for you.
You will not need a shop or office.
You will not need staff.
You will not need to stock any product.
You work purely from home.
If this sounds like something you’ve been waiting for, just reply this mail, and I will get back to you.